Reinvention
/Pause, Evaluate, Reform
In its inception, Style&Air aimed to be a voice box to a generation, a demographic in their 20’s, who is experiencing life in NYC, or other similar environments, the ups and downs, and how a love for clothes, plays a key role in making life all the more special on my way to achieving my dreams in the big city. Style&Air was intended to come from a place of honestly, vulnerability, and love. It strived to be a raw uncensored memoir for those who can relate to the life I live, and where I plan on going with my brand. I feel I have strayed from the original vision I had for StyleandAir. We will still have our trend reports, and shopping guides, but the message and the journey will take president. I am not about ignorant consumption, I am about loving what you own, and creating memories in pieces you treasure, surrounded by the ones you love.
I want not to create a platform of fantasy, but to tell my beautiful journey, in the clothing I have collected over the years. Growing up is the hardest thing people go through in life, and we are given the opportunity ourselves to sink or swim. Like everyone working on a dream, there are real hardships that I face everyday that I plan on being more open about, in the new format of StyleandAir. How a purple Christopher Kane wool sweater, or Balenciaga magic sparkle trouser, can make you smile no matter how intimidating the meeting. So hold on tight, make the choice to put ourselves out there, listen and learn from my highs and lows, and let’s make memories.
Xxx Claire
The Style
Friday
Coat Asos Duster, Shirt J.Crew, lace shorts H&M, bag Alexander Wang, Sunnies Celine, Shoes leather Vanz
